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Selection Criteria

There are many worthy causes doing important work across BC. We will carefully evaluate applications based on a range of factors but to qualify every applicant must:


  • Have a British Columbia Registered Society Number or Canadian Registered Charity Number associated with your organization.
  • Not currently be working with an advertising agency.
  • Cannot have run any paid advertising through Corus, Pattison or Postmedia within the last two years.
  • Be able to begin campaign development in August 2026.

Full Terms & Conditions

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Words remaining: 250

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No purchase necessary. Contest begins June 1, 2026 at 9:00 AM PT and closes June 26, 2026 at 11:59:59 PM PT. One (1) prize available: $50,000 CAD in advertising services provided by 9Letters and up to $150,000 CAD of donated media provided by Pattison Outdoor, Postmedia and Corus Media toward a marketing campaign in British Columbia. The Contest is open to (i) registered non-profits incorporated and in good standing under the Societies Act, SBC 2015, c. 18 (the “Provincial Organizations”), and (ii) federally registered charities in good standing that have their principal operations in British Columbia (the “Federal Charitable Organizations” and, together with the Provincial Organizations, the “Charitable Organizations”). Contest entries must be submitted by (i) legal residents of Canada who are (ii) 19 years of age or older and (iii) have received written permission to enter the Charitable Organization in this Contest from the Charitable Organization’s principal, owner, president, or chief executive officer. Entries will be judged against criteria set out in the Rules; no element of chance is used. Other eligibility requirements and restrictions apply. Odds of winning depend on the number of eligible entries received before the contest closes and the judging criteria. Limit one (1) entry per Charitable Organization. Full rules and entry details: GoodnessShouldBeSeen.ca.