Privacy Policy
This Privacy Policy explains how 9Letters Advertising ("we," "us," or" our"), a British Columbia-based advertising agency, collects, uses, and discloses the personal information of visitors ("you" or" your") to our website, [https://www.9letters.ca]. We are committed to protecting your privacy in accordance with Canada's federal Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA).
1. What is Personal Information?
For the purpose of this policy, "personal information" means any information about an identifiable individual, which can include, but is not limited to, your name, address, IP address, and information about your online activities. This does not include business contact information, such as your job title and business address.
2. The Information We Collect
When you visit our website, we automatically collect certain information about your device and your activity on our site through the use of tracking technologies, including cookies, pixels, and web beacons. The information we collect may include:
Device and Usage Information: Your IP address, browser type, operating system, device type, and approximate geographic location.
Website Activity: The pages you visit on our site, the time and date of your visit, and how you interact with our content.
Referral Information: The website or search terms that led you to our site.
We do not collect any sensitive personal information such as your medical information, financial details, or ethnic origin.
3. How We Collect Your Information
We collect information automatically through third-party advertising and analytics pixels. These pixels are small pieces of code placed on our website that collect data and send it to the respective third-party service providers. The services we use include:
Google Analytics 4 (GA4) and Google Tag Manager: We use these services to understand how visitors interact with our website. This data helps us analyze website traffic, track user behaviour, and improve our website's performance. GA4 uses event-based data to provide insights into the customer journey.
Google Ads Pixel (Conversion Linker):This pixel tracks conversions from our Google Ads campaigns, such as a user submitting a contact form or making a purchase. It helps us measure the effectiveness of our advertising efforts on the Google platform and show you relevant ads in the future.
Campaign Manager 360 Floodlight Tags: We use these tags to track and report on the actions users take on our website after viewing or clicking our display ads. Floodlight tags provide us with detailed conversion data, which helps us understand the performance of our campaigns and optimize our advertising strategy.
Meta Pixel: This pixel allows us to measure, optimize, and build audiences for our advertising campaigns on Meta platforms (Facebook and Instagram). It tracks your actions on our website, such as page views and link clicks, to help us show you relevant ads on these platforms.
LinkedIn Insight Tag: This tag helps us track conversions, retarget website visitors, and unlock additional insights about our advertising on LinkedIn. It allows us to show relevant advertisements to you on the LinkedIn platform.
These third-party providers may collect and use information from our website to provide their advertising services, including retargeting. They may also use cookies and similar technologies to track your online activity across other websites.
4. The Purpose of Our Data Collection
We collect and use your personal information for the following purposes:
Retargeting and Advertising: To create a custom audience of website visitors and display relevant advertisements to you on third-party platforms such as Meta and LinkedIn.
Website Analytics: To understand and analyze how our website is used and to improve its content, user experience, and effectiveness.
Marketing and Business Development: To inform our business strategy, create more effective advertising campaigns, and identify potential clients.
5. Your Consent
By using our website, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
6. Third-Party Links
Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites and we make no representations or guarantees about those websites. We encourage you to review the privacy policies of any third-party websites you visit.
7. How We Protect Your Information
We take reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure.
8. Your Privacy Rights
Under PIPA, you have the right to:
Request Access: You have the right to request access to your personal information that we hold.
Request a Correction: You have the right to request a correction of your personal information if you believe it is inaccurate or incomplete.
Withdraw Consent: You can withdraw your consent to the collection, use, and disclosure of your personal information at any time, subject to legal or contractual restrictions. Withdrawing your consent may affect our ability to provide you with certain services.
To exercise these rights, please contact us using the contact information provided below.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on our website and update the "Effective Date" at the top of this document. We encourage you to review this policy periodically.
10. Contact Information
If you have any questions or concerns about this Privacy Policy or our privacy practices, you may contact us at:
9Letters Advertising
#301-107 East 3rd Avenue
Vancouver BC V5T 1C7 Canada
info@9letters.ca
604-684-1111
If you believe we have not handled your personal information in accordance with the law, you have the right to file a complaint with the Office of the Information and Privacy Commissioner for British Columbia.
Last updated: September 9, 2025
