For many people, this new name may seem like the start of something new, but for us it’s a signal of changes we’ve already made. 9Letters isn’t a new agency – it’s the evolution of Wasserman into a partner that is better equipped to tackle the challenges of the modern marketing world.  

We’ve been building our expertise and adding tools across every depart (and created some departments that Wasserman never had before) so that we can find insights and craft content to ensure our clients’ messages are seen and remembered by the people they need to reach.

9Letters represents a reimagined agency with new talent and expanded skillsets in creative, strategy, media, and content - designed to deliver sharper, faster, more impactful solutions. For clients and partners, this means deeper insights, bolder ideas, and stronger outcomes.

This rebrand represents how we’ve changed, but that doesn’t mean we’re a completely new agency. We’ve added to our strength without losing what has made Wasserman so effective and our ownership and leadership are the same collaborative, independent team - now with a sharper focus and a renewed philosophy to help our clients cut through the noise with clarity and creativity.