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1

Submission

If you are a charity that has a BC Registered Society number or Canadian Registered Charity number, you are invited to complete the application form and tell us how this would benefit your organization.

2

Shortlist

9Letters will review all submissions and shortlist 3–5 finalist charities. Finalists will be contacted for a conversation and a chance for us to connect so we can better understand your vision, and make sure we click.

3

Selection

One charity will be selected to move forward. Campaign planning and development will begin in July 2026 with the campaign launching in no earlier than January 2027 across multiple media channels.

4

Campaign Development

9Letters will lead strategy, creative development, and production and will work closely with your organization to bring your story to life in a powerful way.

There are many worthy causes doing important work across BC.


We will carefully evaluate applications based on a range of factors, including but not limited to:


  • Must have a British Columbia Registered Society Number or Canadian Registered Charity Number associated with your organization.
  • Must not currently be working with an advertising agency
  • Historically and currently cannot have run any paid advertising through Corus, Pattison or Post Media
  • Must be able to participate in campaign development beginning in July 2026
  • Campaign must be able to launch in early 2027